About SEO
WHY WEBSITES NEED SEARCH ENGINE OPTIMIZATION (SEO)
So you have a website; you may have spent hundreds or thousands of dollars to have it designed and put online…BUT…nothing is happening…you have no visitors…no rapidly increasing cash flow from online sales…NOTHING! You seem to be the only one that knows it is there…WHY?
IF YOU WANT VISITORS, YOU NEED SEO
For the purposes of this article I am going to compare your website to a pamphlet: You have your pamphlet designed and printed…. but no matter
how long they sit in the corner of your office; no client will responded to all the wonderful opportunities you are offering.
You may think “Well, I’ll never have pamphlets printed again…they are absolutely useless. What a complete waste of money that was.” and feel very sorry for yourself because you are out of pocket and have wasted time.
OR
Suddenly, you realise the problem is that the pamphlets haven’t been delivered! You could pile bundles of pamphlets into your car and drive all over the country to deliver them…but the realistic option is to find someone to deliver them for you.
If you research how you might have your material delivered you will find that the delivery price will vary immensely, depending on what other services the delivery company offers, how big the pamphlet is, if they are selectively delivered or just put in everyone’s mailbox.
SEO is like the delivery of your website to your clients.
Say the service you are offering includes mowing lawns, rubbish removal and gardening…you live in a city with 100,000 people.
One pamphlet delivery business (probably the cheapest per pamphlet price) will happily deliver your pamphlet to all 100,000 addresses in your city. You get a return of 25 new jobs.
Most of these jobs come from three main areas of town, totaling 15,000 premises; so the next pamphlet delivery you decide to target just those areas and you get another 25 new jobs, which is great! You saved mega $$$ on your printing and delivery costs plus the costs from getting to, from and between jobs is much lower.
You then think, “well hey, 500 of those premises are businesses, which may mean that the same people see the same pamphlet twice; once at home and once at work.”
You cut down your next delivery to 14,500 homes. This time you get 38 jobs…hey this is great…
Then while you are out doing these jobs, you notice that within the areas you cover, there are three areas with high-rise flats, units and pensioner flats, that don’t have lawns or gardens. You decide to take these areas out of your delivery area for pamphlets.
This time you only get 10 new jobs…you could think the world has caved in…or you might realize it’s coming to the end of the lawn growing season. So you make a note not to advertise lawn mowing at this time of the year again…but…it might be worth another pamphlet for garden cleanup’s and leaf removal at this time next year.
In other words you learn by your mistakes…but…
If you had gone to a professional marketing company they would have told you about all the things you learned by trial and error and, although it would have cost more than just hiring the pamphlet delivery service, chances are you would have saved the money you spent on the printing costs for the first 100,000 pamphlets.
With a good seo company or good SEO they will spend time doing research, seeing what people are searching for, and where to best direct your webpages at in search engines.
Contact help1@seobycanz.com about SEO Services for your website.
