Why is a Professional Website Design Important?
A professional website design is critical in today’s competitive E-commerce world. Quite simply if your website doesn’t look professional, there will always be another website that sells the same or similar product or service that does look professional.
Study’s have shown that people that use the internet tend to trust websites that are well made and look professional, are easy to navigate, and have contact details on the website itself, no just an email or contact form, and a website that has up-to-date information.
Professional Looking Website = Trustworthy
A professional looking website, is a website that looks good and consistent, that uses trusted payment systems, eg. secure webpages for entering credit card details or uses a payment gateway like paypal or world pay. A website where every link works, information is current, that has a well displayed contact details containing the name of the person to contact and a phone number.
A professional looking website, gives the impression that you the owner, have paid to have your website designed, you are probably an established business and not some fly-by-nighter who should not be trusted.
If all the links on your site work, it imply’s that the website is up-to-date and if I web site is up-to-date it imply’s the information is current, this again imply’s trustworthiness.
Since many businesses are now run from home, many small businesses prefer not to have their home address as a contact, however study’s have also shown, that a location address of a business while being desirable on a website, isn’t as important as a contact phone number.
It makes sense when you think about it, having the feeling, that if anything goes wrong with your order, you can ring the business you brought it from, is more of a comfort, than knowing where their business is, especially if they are in another part of the country or world from where you are.
Trust = Sales
If you don’t gain a potential clients trust, then you probably won’t make a sale.
After all why would someone just send their credit card details to some email address they are not even sure exists anymore, especially when most other websites selling the same or similar things have at least a secure webpage or have a payment system like paypal take care of online payments.
Having a professional looking website made for your business doesn’t have to cost a lot of money.
There are many web design company’s now that have their own CMS (Content Management System) websites. They will build the site on their CMS, and you then get login details, so you can make small changes and updates, or make extra pages in a matter of a few minutes, so although having the use of the CMS may cost a little more initially in the medium and long term it is much cheaper, since you don’t have to pay the webdesigner to make updates.
So you can see, it is relatively easy to have a professional looking website, that is up-to-date, has a way of contacting the owner, and offers a way for clients to make secure payments, that instils trust into your visitor. Remember a visitor that feels you site is trustworthy is far more likely to make a purchase.