First think about your experiences of having to type a long URL or website address into an address bar on your browser.
Do you remember trying to type something like henry zachamenn publishing house or zachamenpublishinghouse.com getting the spelling right is a real nightmare, let alone remembering if they used hyphens or underscores or not.
Using their initials would have been so much easier. zph.com, alternatively, buying both names, and parking the short name over the long one is common practice.
This is particularly helpful, the long domain name will be useful for search engines to rank your website well, the short name, can be used on business cards, advertising, and tell clients on the phone or in person.

Finding a .com or any global domain name is getting very hard, since many names have been taken.
It took us three days to find canzdesign.com we were thinking long-term when we looked for that domain name, so we didn’t look for a domain name that just reflected the business we had now, but one that would reflect anything we wanted it too.

"Tips and tricks for buying a website or domain name" When you find a name thats available, say it too yourself, like you are telling someone on the phone.
Do you feel the need to spell it so they will get it correct? If you have to, it’s not an ideal name, unless there’s a rhythm to it.
Using an acronym is far better than having to spell the name to someone.

When buying a domain name for a business, keep away from anything with a number in it, it really does look tacky, unless the name of your business has a number like cars2go.
A website we built has the domain name h2ofly.com you can see here that the o is not a 0. I have suggested to the owner that he buy both domain names because even he can’t remember what whether the o is a zero ot the letter "o" the URL is.

Keep away from names that have more than one way to spell the word. eg, lynsplace lynnsplace lynnesplace linsplace etc… unless you buy every domain name with all the different spellings.

Hyphens and underscores are also not recommended when buying a domain name or website address.

Think about who your customer base it, is it local or international. If it is solely local, better to buy a local URL, eg. yourname.co.nz or yourname.com.au because you get accepted in local search engines. If you have a local domain name, you can also enter yourself into the world wide search engine with a local domain name, however you won’t be in a local search engines if you have a .com .net. biz global etc.

Buy a domain name that has some of your most sort after keywords in it. This is a new tip, but keywords within a domain name will help with a webpages Search Engine Ranking.