Hobits Hints

SEO in Action Case Study One
Optimizing a Small Brochure  Website for Google

First we’ll have a look small website. This site has 8 pages, the pages had basic seo work done on them when the site was first built, and had been chugging along, gradually picking up visitors at the rate of about 100 new visitors a month, per year.

For your easy reference these are the average number of visitors per month of that year. Now to be fair there is only three months recorded for the first year 2005, so the total for the year could have been higher. But really the visitors weren’t increasing much at all.

Just before the Christmas Period of 2006 I was approached by the owner of the website, and asked if I could do anything to increase the organic traffic to their website(organic traffic means traffic that will still keep coming after I stop doing the SEO work. EG. Not like Google Adwords). He went on to say, that although the site was generating some sales, he would like to increase them by at least 2000%. This site sold websites and hosting.

I took a look at the site, and yes it had been optimized, but unfortunately not by someone that knew very much on the subject, so there was plenty of room for improvement. I took the job to optimize this site on Dec 20th.

I put in a week of work before Christmas, and another few days between Christmas and New Year. By January the stats were starting to pick up.

In February they took a jump, which would have happened from the work I did in December. Near the end of January I did another few hours of SEO work on the site, the results of which start to really take effect in April May and June. 

As you can see, visitors have increased since December 590 per month to 2559 in June a 433% increase. I will coninue to watch and record these numbers until the end of the year, so bookmark this page, and visit every month or so to see how things are going.

If you click on the image, you will see the monthly total visitors since Oct 05.

I have been doing 6 hours SEO work each month this year, and as you can see the site is benefiting from more visitors. The owner says they number of sales has increased 1200% since Dec. And December is there busy month. Traditionally these months are very slow being just after Christmas.

So not only is the site receiving more visitors almost 5 times more visitors, these visitors are their to spend money as well.

An Investment of only $150 per month and this site is receiving an extra 2290 Visitors a month, after only 9 months!!!
Update: 2009 Visitors are now up to almost 4000 a month.
Update: July 2010 Visitors are upto over 13,000 a month.

Write to Lynny@canzdesign.com about a quote to invest in your websites SEO. 

Link to another Search Engine Optimization Study